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From financial bulletin to subscription platform

Chris Baviello

Baviello Bulletin is an independent financial publication delivered as PDF editions. Chris Baviello needed a way to publish those editions and sell subscriptions online. The custom subscription website connects reader accounts, Stripe billing, a bulletin library, and branded email.

Lisa Sirbaugh Creative created the branding and design. Adam Leviton developed and maintains the website, including its publishing and subscription tools.

Illustrative tablet mockup displaying the actual navy and gold Baviello Bulletin cover on a dark textured surface.
Project scope
Website development, integrations, and ongoing maintenance.
Status
Live, with ongoing technical maintenance.

From publication to subscriber

The reader’s path and the publisher’s workflow meet in the edition library. Accounts, subscriptions, PDF access, and email support the same publication.

From publication to subscriberA conceptual reader and publisher workflow. Reader accounts, subscriptions, and PDF editions connect with publishing and email. Free samples are available alongside premium editions. No internal system details are shown.A connected publishing workflowThe reader’s pathBrowse editionsDiscover the publicationand past bulletins.Create an accountReader registrationand sign-in.Subscribe with StripeRecurring subscriptionsand billing management.Read premium PDFsAccess the publication’sdownloadable editions.The publisher’s workflowAdd an editionManage the PDF and summaryin WordPress.Publish to the libraryPresent editions throughthe public website.Prepare an announcementConnect the new editionwith a branded email campaign.Free samples introduce the publication alongside premium editions.
From publication to subscriberA conceptual reader and publisher workflow. Reader accounts, subscriptions, and PDF editions connect with publishing and email. Free samples are available alongside premium editions. No internal system details are shown.A connectedpublishing workflowThe reader’s pathBrowse editionsDiscover the publicationand past bulletins.Create an accountReader registrationand sign-in.Subscribe with StripeRecurring subscriptionsand billing management.Read premium PDFsAccess the publication’sdownloadable editions.Free samples are also available.The publisher’s workflowAdd an editionManage the PDF and summaryin WordPress.Publish to the libraryPresent editions throughthe public website.Prepare an announcementConnect the new editionwith an email campaign.One publication, connectedacross reading and publishing.
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More than a PDF download

Chris can publish each PDF edition through the same site readers use to browse the bulletin, subscribe, and find the issues included in their subscription.

From a free sample to a paid subscription

Readers can browse edition summaries and explore free samples before subscribing. They can subscribe through Stripe and manage billing on the same site as the bulletin library.

Baviello Bulletin’s Past Editions page showing two dated issues, their interest signals, and Join buttons.

Publishing without rebuilding the page

The client can upload a PDF, add a summary, identify the companies covered, and choose whether an edition is free or subscriber-only. Those publishing fields feed a consistently formatted edition library.

A new edition, ready to announce

Branded welcome emails introduce new readers to the publication. The publishing tools let the client prepare an announcement email alongside each new edition.

Built, launched, and maintained

The platform is live, with publishing, subscriptions, reader access, and email connected. Ongoing maintenance includes WordPress upkeep.

Planning a subscription website?

Let’s talk through how publishing, payments, and reader access could work together for your publication.

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