AI-assisted tools for everyday marketing
An investor email, a conflicting floor-plan detail, and a folder of property photos each call for a different tool. For Wormald Homes, custom AI-assisted tools help prepare campaigns, update listings, and check property details. A working prototype explores how to organize photos for publishing and search.
- Project scope
- Custom development, workflow design, integrations, and ongoing improvements.
- Tools built
- Campaign and website integrations, property-detail checks, and an image-publishing prototype.
Start a campaign or website update by voice or text
The campaign and website integrations use Model Context Protocol (MCP) to connect an AI assistant with Wormald Homes’ existing content and marketing tools. A request can start on a phone, and the proposed work can be reviewed before anything goes out.
From an email request to a scheduled campaign
An investor update arrives by email with a document attached. From a phone, the request can become a branded HTML email, ready to proofread and revise. After review, the connected tools create an unsent campaign draft. Scheduling follows explicit approval of the send time.
Copy and images can be revised through the AI assistant. Subscriber-list changes receive their own approval.
Website content in the same conversation
The tools can retrieve current community, home, and floor-plan information, then support approved changes to website content. A home description can be reviewed in context and updated without rebuilding the surrounding listing.
The same property information can support a website listing and a marketing email. Reusing that content helps avoid copying the same details between tools and maintaining competing versions.
Catch conflicting property details before they spread
A floor plan and a listing can tell two different stories about the same garage. A separate set of automated checks flags possible discrepancies across listings, floor plans, pricing, and copy. AI-assisted PDF review can suggest wording and flag details for a person to verify.
A prototype for finding and publishing property photos
The prototype pairs AI-assisted descriptions and tags with home and community details. The goal is to help staff find a photo later by property, room, or community.
The next step is adapting the prototype to a future website and searchable image library. It would follow Photo Machine, the tool Wormald Homes already uses to prepare property photos.
More flexibility, with review built in
Voice and text make it easier to start a campaign or listing update away from a desk. Property checks give reviewers a starting point when details disagree. People decide what gets sent, published, or corrected.
